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Jay Conrad Levinson, author of the Guerrilla Marketing series of
books, recommends that “the two best ways not to be baffled by
silly and common mistakes in business are (1) to make them
yourself and learn from them, or (2) avoid them entirely by reading
Elizabeth Fischer’s wonderfully readable and instructive book.
It’s as enlightening as it is amusing.”
Mistakes I Made My First Five Years in Business (and How
You Can Avoid Them), released by Monarch Tree Publishing Inc.,
is a book written for entrepreneurs by an entrepreneur about the
mistakes she made during the all important first five years in
business. Based on real life experiences, this book gives a
perspective on why these mistakes happen and how to avoid them.
Beginning with a rule list that the author, Elizabeth K. Fischer,
compiled to help avoid unprofitable, stressful situations, the book
addresses several mistakes not typically addressed in business
books about the first five years in business.
Chapter titles include:
How I Began My Business
Friends...Love ‘Em and Leave ‘Em Alone
Losing Focus
FREE??
The Power of No
Pricing: You Can Always Go Down, But You Can’t Go Up
Contracts: Never Start Work without One
Billing: Get a Grip on It
Desperation Can Be a Paralyzing, Limiting Feeling
Communication: There’s Never Enough
Follow-up: The Key to Peace and Prosperity
Committees Have One Too Many Bosses
Frustration Is an Energizing Force
Mistakes: An Attitude of Gratitude
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