Just What Is in It for Your Customer to Do Business with You?

“Elizabeth Fischer explores marketing from the exact standpoint from which it should be explored — the customer’s. She reminds you that marketing is never about you, but about the customer. And every customer knows it. Her new book lets you know it, too.” Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books, over 14 million sold; now in 43 languages

Craig Campana, contributing author to theMasters of Networking book and BNI northern Wisconsin Executive Director, comments that“In today’s busy business world, sometimes the first focus is on the campaign, the creative look, and copy development when it needs to be the on the customer and his or her point of view. I have tremendous praise for What’s in It for Me? This is a must read!”

What is in it for your customer to do business with you? How do you answer that question? Do you answer that question from your customer’s point of view? Find out what customers want from marketing in What’s in It for Me? Marketing from the Customer’s Point of View released by Monarch Tree Publishing Inc. Discover the secret to unlocking the hidden treasure within your customers about your business. Learn how to use what you learn to do more profitable marketing and to increase the profits in your business.

“Elizabeth has a talent for taking the mystery out of marketing and getting down to the common sense basics. She’s done it again here by focusing on the benefits of actually communicating with your all important customer.” Celia Stoltz,
The Atrium Bed and Breakfast.

“Packed with street smarts and case studies that show the ONLY way to make money in any business is to focus on the people. Read this one!” Dr. Joe Vitale, Author, “The Attractor Factor.”

Chapter titles include:
Part 1 What’s in It for Me?
No Name Customer Opening
The “Wrong” Me
Developing a Customer
How to Grow Your Business
Focus on Your Customer
Junk Food Marketing
Your Customer Has All the Answers
Communication Is the Key

Part 2 What “I” Want
Tell the Truth
Give the Whole Story…
Share Your Knowledge
Live Up to Your Promises
Translate What’s in It for Me
Refrain from Using Jargon
Skip the Cliches
Have It in Stock
Be Quick to Respond, Deliver…
Make It Easy and Convenient…
Seek Me Out
Cultivate Me as a Customer
Treat Me as a VIP
Give Me Personal Attention in Service
What I Want

Part 3 How to Talk to Me
Why Don’t Business People Talk…
What Asking Your Customer Does
Ask Me
Form Questions That Answer Your Questions
Ask Your Customer Your Questions
Tell Me
Maintain Contact with Me
No Name Customer Closing

What's in It for Me?



Listen to an excerpt from What’s in It for Me?

You may buy the book in print 19.95 includes shipping and audio $14.95 plus sales tax.

“This book is wonderfully wise! As a business person, you will enjoy this book. You will learn that it is your responsibility to earn your customer’s confidence and not expect your customer’s patronage. This is a long-gone expectation. This book will help you learn how to be successful in doing just that.” Robert Popelka, Director of Retail Advertising, Reinhart Companies, La Crosse, WI