Answer this week’s trivia challenge below. The names of each person who answers correctly will be written on a slip, the slips will be dropped into a container, and a winner will be drawn. The winner may choose to receive either a copy of Mistakes I made My First Five Years in Business and How You Can Avoid Them) or What’s in It for Me? Marketing from the Customer’s Point of View.

This week’s question is  What did you discover when you created your marketing plan?